WELCOME TO THE CCW UK SUMMIT

11-13 May 2026 | Novotel London West, UK

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Hamish Rickman

Marketing Director, Europe Samsung Electronics

Wednesday 13th May 2026 - Summit Day 2

12:35 PM PRESENTATION: HARNESSING AI TO REDEFINE MODERN MARKETING: GLOBAL BEST PRACTICE

As AI reshapes how brands create, target and optimise content, marketing teams face a pivotal moment: move beyond efficiency and use AI to unlock new levels of creativity, relevance and personalisation. In this session, Hamish shares how Samsung is pioneering AI-driven marketing across Europe, transforming campaign development, content creation and customer engagement through scalable, bespoke and insight-led innovation.

• Use AI to accelerate creative development, generate adaptive content and deliver personalised campaigns that scale across markets

• Rethink the end-to-end marketing process by combining data, behavioural insight and generative tools to increase relevance and impact

• Apply global best practice from Samsung to build responsible, future-ready marketing operations that strengthen brand distinctiveness and customer connection

Check out the incredible speaker line-up to see who will be joining Hamish.

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