WELCOME TO THE CCW UK SUMMIT
11-13 May 2026
| Novotel London West, UK
Eve Kolesova
Head of Marketing and Category Management Henkel
Tuesday 12th May 2026 - Summit Day 1
2:55 PM MASTERCLASS D: FINDING THE REAL INSIGHT – TURNING SHOPPER BEHAVIOUR INTO CATEGORY GROWTH
Brands have more data than ever, yet often struggle to uncover the motivations and behaviours that truly drive category performance. In this session explore how to move beyond surface-level numbers to understand why customers act the way they do, and how those deeper insights inspire innovation, activation and real commercial growth.
• Blending market data, retail media signals and shopper research to uncover the real drivers behind customer decisions
• Learning from case studies where behaviour-led insight reshaped category strategy and delivered surprising commercial results
• Strengthening decision-making by aligning shopper, category, brand and CX teams around a shared, insight-led approach
Check out the incredible speaker line-up to see who will be joining Eve.
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