WELCOME TO THE CCW UK SUMMIT

11-13 May 2026 | Novotel London West, UK

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Partnership Opportunities

Bukola Odunaiya

Senior Integrated Campaigns Manager Expedia Group

Wednesday 13th May 2026 - Summit Day 2

2:00 PM ROUNDTABLE D: HUMAN CREATIVITY IN AN AI-DRIVEN MARKETING WORLD

As AI reshapes content creation, targeting and optimisation, marketers are redefining what creativity means. Explore the human elements that remain essential, judgement, storytelling, cultural insight. Discover how AI can build on these strengths to deliver more relevant and authentic campaigns.

• Balance human creative direction with AI powered execution to create intelligent, customer centred journeys

• Use generative and predictive tools to scale personalisation while protecting brand voice and emotional resonance

• Combine behavioural insight and cultural context with AI to design campaigns that feel distinctive, relevant and human

Check out the incredible speaker line-up to see who will be joining Bukola.

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