WELCOME TO THE CCW UK SUMMIT
11-13 May 2026
| Novotel London West, UK
Alexandra Lund
Director of Trade Marketing Asahi
Tuesday 12th May 2026 - Summit Day 1
2:55 PM MASTERCLASS A : CUSTOMER-CENTRIC PRODUCT STRATEGY AND TURNING INSIGHT INTO IMPACT
Product, brand and shopper behaviour now intersect more tightly than ever. Winning in this environment requires decisions grounded in real customer insight. In this session, Alexandra Lund shares how Asahi transforms behavioural data into product strategy, activation planning and commercial impact across both digital and physical touchpoints.
• Using behavioural and shopper insight to validate ideas, reduce risk and prioritise investment
• Aligning trade, sales, marketing and loyalty teams around a single view of the customer
• Building customer-led activations that strengthen brand connection and deliver measurable commercial performance
Check out the incredible speaker line-up to see who will be joining Alexandra.
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