In just 12 months, Phil led a bold transformation of his local authority contact centre, breaking down legacy silos to meet rapidly evolving customer expectations – particularly for the most vulnerable. This session will explore how service redesign, human-led segmentation, and smart technology deployment improved outcomes, increased efficiency, and strengthened emotional connection. Phil will share the strategy, challenges, and key lessons from this journey, followed by an interactive discussion on how others can drive similar change within their organisations.
Customer data should inform more than dashboards. This workshop focuses on transforming insights into action to drive measurable impact.
· Leverage customer data to identify high-value opportunities and risks
· Prioritise CX investments based on behavioural patterns and customer needs
· Translate insight into strategy to enhance experience across key touchpoints
Customers today expect effortless, personalised interactions at every touchpoint. But delivering this customer experience utopia is easier said than done. The good news? Your customer service team already has the data to make it happen. In this session, we'll show you how to put that data to work for your business.
• Create frictionless customer journeys and practical ways to overcome obstacles
• Overcome the biggest barriers that waste your agents' time and decrease efficiency
• Boost customer satisfaction, loyalty, brand perception, and reputation
Don't miss your chance to unlock the full potential of your customer service.
Integrating generative AI into the entire customer lifecycle is no longer just a technology project. It is a strategic opportunity to enhance efficiency, personalisation, and responsiveness across the customer journey. In this interactive workshop, you will:
Whether you are just starting out or scaling conversational AI across your operations, this session will leave you with actionable insights and clear next steps to take into 2026.