In a world where competitive advantage is increasingly transient, few brands are balancing heritage, innovation, and sustainability as seamlessly as Nespresso. Here, Maaike Klijberg, Chief Marketing Officer at Nestlé Nespresso NL, shares how the brand continues to redefine premium coffee experiences – anchored in authenticity, responsible growth, and human-centered leadership.
From translating global strategy into local relevance to embedding sustainability in every cup, Maaike offers a candid perspective on leading one of the world’s most iconic lifestyle brands through change and renewal.
Key themes:
- How she translates corporate vision into experiences that resonate across diverse markets
- Using digital tools to enable, not replace, authentic customer connection
- Why great leadership begins with leading oneself and how personal purpose fuels creativity
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