How to Introduce Experimentation into Your Business Culture

In an increasingly vast, fragmented digital ecosystem, deciding where to innovate and how to execute new initiatives in the market is an ever more daunting prospect. Choosing the wrong strategy could lead to significant financial losses or damage to brand reputation, while on the flip side, leaving trusted tactics well alone could breed a stale customer experience that fails to excite and delight consumers. One of the tools in the fight against this challenge is engaging in experimentation programmes that offer opportunities to test, assess, learn, and iterate.

In this episode, Marcello Pasqualucci, Head of Experimentation at Sky, joins us to explore the value of experimentation today and how big findings can emerge from the smallest starting point.

We dive into:

• What the role of an experimenter looks like
• How to foster a culture of experimentation across disparate teams
• How to identify where to run experiments
• How the new breed of AI-based technologies is affecting the experimentation landscape
• The ethical side of the experimentation coin
• What brands can do to get started on their experimentation journey

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Subscribe to the series on Spotify: https://open.spotify.com/show/4GD1rdZR1yvayRrcdLPHO2

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To register an interest in becoming a guest, get in touch via serece.hannon@iqpc.co.uk

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