From Intent to Impact: Elevating EX for Greater CX Outcomes

You’re investing in CX – but are you neglecting the force that powers it?

Employee experience (EX) is increasingly recognised as a core multiplier for successful customer outcomes, yet, despite its importance, only 6% of organisations treat EX as a top strategic priority.

Our latest infographic, based on insights from over 100 senior CX executives, explores the tension between EX ambition and execution – and outlines six practical levers brands can pull to start creating conditions where employees thrive (and customers feel it).

We explore:

• The degree to which brands are prioritising EX as a pillar of transformation
• Why short-termism and budget bias undermine EX investment
• The need to rethink employee KPIs