In this highly interactive experience, internationally recognised business speaker, broadcaster and behavioural researcher David Meade explores what truly drives human behaviour and how it shapes the way customers and leaders think, feel and act.
Blending psychology, consumer behaviour and organisational strategy with live mentalism, David reveals how perception, bias and context influence outcomes, often more than we realise. Why do two people in the same role deliver very different results? What really drives customer choice? And how can leaders design environments that lead to better decisions?
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