WELCOME TO THE CCW UK EXECUTIVE EXCHANGE MARCH

2 - 4 March 2027 | London, UK

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Sarah Medcalf

Head of Supporter Services Newcastle United Football Club

Agenda Day Two

2:25 PM PANEL DISCUSSION: YOU HAVE THE DATA. ARE YOU MAKING THE RIGHT CUSTOMER DECISIONS?

Customer organisations have access to more insight than ever before, but better decisions don't come from more data alone. They come from knowing which signals matter, balancing customer and commercial priorities, and creating the governance, confidence and culture to act on them. This panel explores how leading organisations are using customer intelligence, experimentation and predictive insight to make smarter decisions that improve customer outcomes while delivering measurable business value.

Using customer intelligence to make faster, more informed decisions.
Balancing customer needs with commercial priorities and organisational objectives.
Embedding experimentation and predictive insight to improve decision-making and reduce risk.
Building the governance and accountability needed to make confident customer decisions at scale.

Check out the incredible speaker line-up to see who will be joining Sarah.

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