Luke Squires

Luke Squires

Group Director of Operations Forge Holiday Group
Luke Squires

Agenda Day Three

11:50 AM SESSION B: WHAT WILL DEFINE CUSTOMER LEADERSHIP BY 2030?

AI is not a strategy in itself; its value lies in what it enables people to do better. Drawing on Forge Holiday Group's transformation, Luke will share how automation has removed significant transactional work, reduced the cost to serve and created more capacity for people to focus on guests, teams and higher-value decisions.

The result is a more efficient operation, stronger customer outcomes and managers with more time to lead visibly, coach their teams and make better decisions.

  • Treating AI as an enabler, not the strategy
  • Repurposing people around work that creates greater value
  • Turning managers from order-takers into visible, emotionally intelligent leaders

Check out the incredible speaker line-up to see who will be joining Luke.

Download The Latest Agenda