WELCOME TO THE CCW UK EXECUTIVE EXCHANGE MARCH

2 - 4 March 2027 | London, UK

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Lisa Johnstone

Director Priority, Loyalty & Rewards VirginMedia O2

Agenda Day Three

12:15 PM SESSION A: FROM PERKS TO GROWTH: REBUILDING LOYALTY AS AN ENTERPRISE ENGINE

Drawing on VMO2's transformation of Priority, Lisa will reveal how loyalty can evolve from a traditional perks programme into an enterprise growth engine. Bringing together customer insight, technology, partnerships and omnichannel experiences to strengthen trust, reduce churn and increase customer value. She will also address the operating-model changes, capabilities and cross-functional ownership needed to embed loyalty across the wider business and connect customer outcomes with long-term commercial performance.

Repositioning loyalty as a strategic growth driver
Connecting insight, technology, partnerships and omnichannel experiences
Embedding loyalty across the business while measuring retention, engagement, customer value and commercial impact over the long term

Check out the incredible speaker line-up to see who will be joining Lisa.

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