WELCOME TO THE CCW UK EXECUTIVE EXCHANGE MARCH

2 - 4 March 2027 | London, UK

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Joe Fraser

Personalised Care, Head of Regional Expansion and Capability, London Region NHS England

Agenda Day Two

11:05 AM SESSION A: PERSONALISATION BUILT AROUND PEOPLE

True personalisation goes beyond tailored communications and digital experiences. It starts with understanding each individual, their circumstances and the barriers they face, then adapting services around what matters most. Drawing on the NHS's approach to personalised care, showing how better access, navigation, communication and continuity can create more connected experiences, give people greater agency and improve outcomes. The focus is on turning insight into practical changes that make care easier to access and navigate.

Understanding the person behind every interaction
Connecting access, communication and continuity across care journeys
Removing barriers, strengthening agency and delivering more

Check out the incredible speaker line-up to see who will be joining Joe.

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