WELCOME TO THE CCW UK EXECUTIVE EXCHANGE MARCH

2 - 4 March 2027 | London, UK

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Apoorva Varma

Head of Mobile and Online Banking NatWest

Agenda Day One

2:35 PM SESSION A: FROM TRANSACTIONS TO MEANINGFUL ENGAGEMENT: OPTIMISING CUSTOMER INTELLIGENCE

Customers increasingly expect banking to do more than process transactions; they want it to understand their circumstances and support their wider financial goals. Drawing on NatWest's app transformation, examine how data, segmentation and behavioural insight can reveal customer needs, strengthen digital engagement and create more meaningful financial outcomes. With multiple award-winning nominations recognising its engagement, personalisation and CX strategy, the app is evolving beyond a service platform into a more relevant part of customers' financial lives.

Connecting data to customer needs and priorities
Personalising digital engagement across every life stage
Turning behavioural insight into better decisions, stronger relationships and measurable outcomes at scale.

Check out the incredible speaker line-up to see who will be joining Apoorva.

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