The 2025 CCW Europe Summit was not a conference of lofty soundbites – it was a playbook for execution.

Led by senior thought leaders from Thomas Cook, Accor, Santander, Octopus Energy, TUI, AXA, and more, the event delivered a grounded, pragmatic view of what it really takes to win in today’s CX landscape.

This report brings those lessons together in one clear, accessible resource – so you can apply them inside your organisation, now.

Inside the Report:

• AI as a Human Enabler
  How leading brands are using generative and anticipatory AI to augment – not replace – human decision-making.
  
  
• Customer Engagement in the Empathy Economy
  Why compassion, context, and continuity are becoming competitive advantages, not “soft skills.”
  
  
• Digital Transformation That Actually Sticks
  Lessons in orchestration, simplification, and sequencing from enterprises navigating complexity at scale.
  
  
• Workforce and Culture as CX Multipliers
  How employee experience, frontline intelligence, and collaborative leadership are shaping better outcomes for customers and teams alike.
  
  

If you’re responsible for CX, digital transformation, customer service, or workforce strategy, this is essential reading.