Balancing technology with human empathy is critical for delivering an exceptional customer experience (CX).

Watch this exclusive presentation from CCW Europe’s November 2021 Exchange event to hear from Anna Cook, Managing Director of Service at Sky. Here, Cook analyses how the right technology can improve customer service operations, agent engagement, and boost customer loyalty, as well as how businesses can be best placed to respond to rapid change.

Key insights from the presentation include how to:

• Use data and technology as we come out of Covid.
• Handle customer expectations, rapid change, and service delivery today.
• Equally invest in technology and human service.
• Drive positive change in the customer contact industry.

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