Harry Ashbridge

Pre-register for a troubleshooting session with our expert speakers! This is your opportunity to get trusted, actionable advice from experts who have successfully navigated your challenges and to engage in meaningful problem solving with your peers. Limited to 7 attendees per session. 

Words are almost certainly the main output your company produces: emails, ads, web pages, product descriptions, app content, help articles, T’s & C’s, customer service scripts, complaints responses, and so on. They're probably the main way your customers (current and prospective) experience your communication. But the power they have to shape people's experience is often wildly underappreciated – companies will spend a lot of time and money on some words and give very little attention to others, without realising the damage that does to trust, loyalty and ultimately the bottom line.  

We'll take a whistlestop tour through the theory and science behind why language is much more important than most companies realise, and why most business writing just isn't effective. We'll look at how Monzo Bank has used this secret power to rocket to 9 million customers in just 9 years and consistently get industry-leading customer satisfaction scores.