• Achieve board-level commitment, create the framework and infrastructure for global CX and design experience across a broad product landscape
• Balance employee assisted channels alongside digital self-service
• To standardise or customise? Gain insights into how to address unique needs of various customer segments as well as empowering customer service teams at local and regional levels 

Join this panel of 4 cross-industry customer management executives leading multi-regional customer operations as they discuss best practice for unifying the customer journey across touchpoints, channels and markets. We’ll dive into the considerations around cultural adaptation and localisation, diversity vs standardisation, how to build robust communication channels as well as recommendations for workflow optimisation.