WELCOME TO THE CCW UK SUMMIT

11-13 May 2026 | Novotel London West, UK

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Sharon Braude

Global Group Project Director - CRM Virgin Active

Wednesday 13th May 2026 - Summit Day 2

11:10 AM PRESENTATION: BUILDING GLOBAL CRM STRATEGY THAT DELIVERS REAL ROI AND CROSS-MARKET ALIGNMENT

Virgin Active is transforming CRM globally, unifying data and teams across federated markets. Sharon Braude shares how a customer-centric CRM strategy is driving alignment, securing senior buy-in and delivering measurable commercial value.

• Create consistent CRM experiences through unified customer view

• Align marketing, data, legal, privacy and IT under shared governance

• Prove ROI and engagement impact to sustain executive confidence

Check out the incredible speaker line-up to see who will be joining Sharon.

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