WELCOME TO THE CCW UK SUMMIT
11-13 May 2026
| Novotel London West, UK
Rodrigo De Cossio
AVP Sales Western Europe Parloa
Tuesday 12th May 2026 - Summit Day 1
1:40 PM PRESENTATION: FIXING THE BROKEN JOURNEY: WHAT'S REALLY HOLDING BACK ENTERPRISE CX
Customer experience is at an inflection point. While automation is everywhere, true autonomy remains rare. In this session, Rodrigo De Cossio (AVP Sales Western Europe at Parloa) shares practical insights from
Parloa's flagship research based on thousands of real interactions across more than 800 Global 2000 companies. The findings highlight a clear opportunity to better align how CX systems are designed with how
customers actually experience them.
We'll explore how leading organizations are rethinking CX architecture and where AI can drive real impact.
You'll walk away from this session with a clear understanding of how to close the gap between expectation and experience, what "agentic readiness" means in practice, and the key capabilities needed to move toward truly intelligent, outcome-driven service.
Check out the incredible speaker line-up to see who will be joining Rodrigo.
Download The Latest AgendaIn Partnership With:
QUESTIONS?
Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 113 210 042
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk
©2026 IQPC. All rights reserved.
