WELCOME TO THE CCW UK SUMMIT

11-13 May 2026 | Novotel London West, UK

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Partnership Opportunities

Holly McKinlay

Director of Strategic Communications & Brand WWF

Wednesday 13th May 2026 - Summit Day 2

2:00 PM PANEL DISCUSSION A: DESIGNING CONNECTED CUSTOMER JOURNEYS THROUGH SHARED INSIGHT AND COLLABORATION

As journeys become more fluid and cross-functional, the challenge is less about individual channels and more about how teams work together. This session explores how shared data, joined-up decision-making and cultural alignment enable organisations to design coherent, human-centred experiences end to end.

• Move from isolated ownership to shared decision-making and joint accountability across functions

• Align teams around a single, consistent view of the customer to improve clarity and focus

• Connect data, priorities and culture so journeys feel seamless from the customer’s perspective, not the organisation’s structure.

Check out the incredible speaker line-up to see who will be joining Holly.

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