WELCOME TO THE CCW UK SUMMIT
11-13 May 2026
| Novotel London West, UK
Florence Howell
Marketing Director The Magnum Ice Cream Company
Tuesday 12th May 2026 - Summit Day 1
5:30 PM MAKING PEOPLE FEEL SOMETHING AGAIN: DESIGNING BRAND EXPERIENCES THAT CUT THROUGH INDIFFERENCE
Most consumers are no longer actively loyal or hostile toward brands, they’re indifferent. And indifference is far harder to overcome than dislike. Drawing on insight from real-world
brand experience at The Magnum Ice Cream Company, this session explores how brands move people from passive awareness to emotional connection.
Florence and Felipe will unpack how distinctiveness, cultural relevance and sensory experience play a critical role in earning attention, building desire and creating long-term brand affinity.
This session challenges leaders to rethink how brand, experience and culture come together to make people feel something again, not just notice, but care.
Check out the incredible speaker line-up to see who will be joining Florence.
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