LOOKING FORWARD TO THE CCW UK SUMMIT 2027

24-26 May 2027 | London

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Partnership Opportunities

Charlton Clarke

Customer Experience Director Les Mills

Tuesday 12th May 2026 - Summit Day 1

10:50 AM PANEL DISCUSSION: PURPOSE MEETS PRODUCT: HUMAN-CENTRED CUSTOMER EXPERIENCE ACROSS DIFFERENT INDUSTRIES

In a world where customers can choose almost any product or service with a click, trust and emotional connection are more important than ever. This session explores how organisations that lead with purpose and authenticity can turn transactions into relationships, creating loyalty that lasts beyond a single purchase. Explore how human-centred approaches, storytelling, and values-driven strategies can inspire both teams and customers, making purpose a tangible driver of business success.

• Explore the contrast between purpose-driven and transactional business models in shaping customer experience

• Identify shared challenges and strategies for building loyalty and lifetime value across industries

• Inspire teams and customers through human-centred, experiential approaches that drive engagement and build lasting relationships

• Strengthen trust by aligning brand values with everyday customer interactions across all touchpoints

Check out the incredible speaker line-up to see who will be joining Charlton.

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