Welcome to the CCW UK EXECUTIVE EXCHANGE NOVEMBER

2 - 4 November 2026 | London, UK

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Tommy Guthrie

Head of Fan Engagement The Premier League

Workshop Day

2:30 PM SESSION F: MAKING OMNICHANNEL WORK IN PRACTICE: IMPROVING JOURNEYS DAY-TO-DAY

Offering multiple channels is no longer the challenge, making them work together across complex ecosystems is. For the Premier League, this means managing fan interactions across a global audience while connecting seamlessly with 20 independent clubs, each with different systems and priorities.

Explore how journeys are being improved in practice, focusing on how fans are routed, supported and converted across channels, while using insight and feedback to continuously refine the experience.

Improving handoffs across central teams and club environments
Using fan insight to identify and resolve journey breakdowns
Connecting systems, data and processes to improve experience and conversion

Check out the incredible speaker line-up to see who will be joining Tommy.

Download The Latest Agenda

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