Welcome to the CCW UK EXECUTIVE EXCHANGE NOVEMBER

2 - 4 November 2026 | London, UK

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Rebecca Fitzgerald

Director of Data & AI Yorkshire Building Society

Workshop Day

10:00 AM PANEL DISCUSSION: MAKING AI WORK IN REALITY: FROM FRAGMENTED DATA TO CONNECTED CX DELIVERY

Organisations have invested heavily in AI, data and analytics, yet many still struggle to translate this into consistent value in day-to-day operations. Fragmented data, disconnected systems and siloed

teams continue to limit impact.

This panel explores how to move beyond isolated initiatives and make AI work in practice by connecting data, systems, workflows and teams. The focus is on enabling better decision-making, more

proactive engagement and measurable operational and commercial outcomes, while ensuring teams can effectively use insight in their daily roles.

Connecting fragmented data, systems and workflows to enable real operational use
Moving from dashboards to action-led, real-time decision-making
Enabling teams to embed AI and insight into day-to-day operations
Fragmented initiative - capability mindsets – unified CX

Check out the incredible speaker line-up to see who will be joining Rebecca.

Download The Latest Agenda

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