Welcome to the CCW UK EXECUTIVE EXCHANGE NOVEMBER

2 - 4 November 2026 | London, UK

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Paul Gernon

Head of Customer Service Travelodge

Workshop Day

11:15 AM SESSION C: WHY INITIATIVES FAIL: LESSONS FROM EXECUTION AND REAL-WORLD DELIVERY

Investment in AI, data and transformation continues to grow, yet many initiatives still fail to deliver consistent, measurable value. In practice, the breakdown often happens when ideas meet reality, where reactive operating models, disconnected data and poor integration limit impact.

Drawing on real-world experience from Travelodge, this session explores what goes wrong when organisations introduce new technology without changing how they operate. It will examine the risks of ineffective data use, automation without clear outcomes and failing to embed change into day-to-day workflows.

Why reactive service reduce AI impact
Where data strategies fail to drive improvement
What breaks down when change isn't embedded operationally

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

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Telephone: +44 (0) 113 210 042
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Email: enquire@iqpc.co.uk