Jane Brine

Jane Brine

Deputy Director Bereavement Service and Tax Credits HMRC
Jane Brine

Executive Exchange Day One

10:50 AM SESSION C: TURNING INSIGHT INTO IMPACT: DELIVERING HUMAN-CENTRED CHANGE IN COMPLEX SERVICE ENVIRONMENTS

Turning customer insight into meaningful, real-world improvements remains a challenge for many teams. Explore how to translate insight into tangible service change, particularly when supporting vulnerable customers and delivering more personalised experiences in sensitive moments.

Drawing on HMRC's bereavement service transformation, it will highlight how to simplify complex journeys, reduce friction and embed empathy into large-scale operations.

  • Translating insight into operational improvements
  • Supporting vulnerable customers through personalised interactions
  • Simplifying journeys to reduce effort
  • Embedding empathy into frontline delivery
  • Balancing customer needs with operational requirements

Check out the incredible speaker line-up to see who will be joining Jane.

Download The Latest Agenda