Welcome to the CCW UK EXECUTIVE EXCHANGE NOVEMBER

2 - 4 November 2026 | London, UK

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Hazem Taha

Global Head of MarTech HSBC.

Executive Exchange Day Two

12:00 PM FIRESIDE CHAT: SCALING PERSONALISATION ENTERPRISE-WIDE: FROM CAMPAIGNS TO CONNECTED CUSTOMER ECOSYSTEMS

While many have experimented with personalisation, far fewer have successfully scaled it across the enterprise. The challenge lies in moving beyond isolated campaigns toward a more connected approach that delivers consistent, relevant experiences across the full customer lifecycle. HSBC is embedding personalisation at scale by aligning data, operating models and commercial strategy.

The focus is on turning fragmented efforts into a coordinated, enterprise-wide capability that supports both customer experience and long-term growth.

Moving from siloed campaigns to enterprise-wide personalisation strategies
Designing engagement across segments, life stages and customer contexts
Embedding personalisation into long-term commercial growth and value creation

Check out the incredible speaker line-up to see who will be joining Hazem.

Download The Latest Agenda

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