Welcome to the CCW UK EXECUTIVE EXCHANGE

2 - 4 November 2026 | London, UK

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Georgia Bradbury-Adams

Head of CX Transformation Motorway

Day 3 - Delivering Impact

9:45 AM PRESENTATION: FROM IMPLEMENTATION TO IMPACT: SCALING AI AND CX INITIATIVES THAT DELIVER LONG-TERM VALUE

Delivering initial results from AI and customer experience initiatives is only the first step. The real challenge lies in scaling these efforts across the organisation in a way that is consistent, sustainable and

continues to deliver value over time

Explore how organisations are moving beyond isolated successes to embed AI and CX into day-to-day operations, ensuring initiatives are adopted, optimised and continuously improved.

How to scale successful use cases across teams, channels and markets
Embedding new ways of working into day-to-day operations
Overcoming adoption challenges and maintaining momentum
Aligning teams, processes and governance to support long-term success
Ensuring initiatives continue to deliver measurable operational and commercial impact

Check out the incredible speaker line-up to see who will be joining Georgia.

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