Welcome to the CCW UK EXECUTIVE EXCHANGE
2 - 4 November 2026
| London, UK
David Hawksworth
Customer Engagement Director Auto Trader UK
Day 3 - Delivering Impact
11:35 AM PRESENTATION: FROM CUSTOMER SIGNALS TO SMARTER ENGAGEMENT
As AI becomes more established across the organisation, businesses have an opportunity to build a richer understanding of what customers need, value and are likely to do next. The next stage is to bring together behavioural signals, customer data and intelligent capabilities to make engagement more relevant across the end to end journey.
This presentation explores how organisations can use AI to recognise customer intent, strengthen personalisation and make better decisions about when, where and how to engage. It will consider how these capabilities can be expanded across channels to improve customer outcomes and support sustainable commercial growth.
Identifying customer intent through behavioural signals and connected data
- Creating more relevant engagement across digital and physical touchpoints
- Applying customer intelligence to strengthen personalisation and prioritisation
- Expanding intelligent engagement across the journey to deliver measurable value
Check out the incredible speaker line-up to see who will be joining David.
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