Welcome to the CCW UK EXECUTIVE EXCHANGE
2 - 4 November 2026
| London, UK
Dan Marrington
Director of Transformation Flutter
Day 2 - Enabling Change
3:30 PM WORKSHOP B: SCALING AI IN THE REAL WORLD: WHAT ACTUALLY CHANGES
The challenge is no longer adopting AI, but scaling it in a way that delivers real value. Drawing on Dan's experience in a complex, regulated environment, this changes when AI moves into live operations.
The reality is less about technology and more about applying AI to the right problems, integrating it into legacy systems and ensuring it delivers measurable operational and commercial outcomes.
- How to move beyond experimentation and apply AI to real, high-impact problems
- What it takes to integrate AI into complex systems, workflows and day-to-day operations
- How to scale AI in a way that delivers measurable productivity, CX and commercial outcomes
Check out the incredible speaker line-up to see who will be joining Dan.
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