Welcome to the CCW UK EXECUTIVE EXCHANGE

2 - 4 November 2026 | London, UK

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Dan Marrington

Director of Transformation Flutter

Day 2 - Enabling Change

2:55 PM WORKSHOP A: MAKING AI WORK WITHOUT LOSING THE EXPERIENCE

With pressure growing to adopt AI, the decisions made early can have a lasting impact on customer experience, trust and operations. The presentation would explore how to take a considered, human-centred approach to AI, establish the right foundations and identify where automation genuinely improves the experience for customers and employees.

Deciding what should and should not be automated
Getting the early decisions right across tone, experience and use cases
Taking an iterative approach that delivers value beyond cost reduction

Check out the incredible speaker line-up to see who will be joining Dan.

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