Paul Greenwood

Customer Service Director Ocado Retail

People, technology and culture.

What’s my secret? The last 30 years in leadership roles have taught me that the most effective way to guide organisations through periods of change and transformation is to be a great People Manager.

Sounds simple but there are no shortcuts to creating engaged and motivated teams. Throughout my career, I have observed leaders overlooking the seemingly unimportant elements of people management. They underestimate the importance of connecting with their colleagues on a human level; without this connection, they’re left wondering why teams aren’t motivated to deliver the expected performance.

My approach is pragmatic. I focus on developing and engaging people while implementing clear policies that create or reinforce team culture. I have a successful history of transforming underperforming teams in fast-paced operations with a record of inspiring culture change and developing teams which exceed business expectations.

In my role as Customer Service Director at Ocado Retail, my proudest accomplishment has so far been leading the Customer Hub team in Sunderland to improve their customer experience. So much so that our performance allowed us to take home the National Contact Centre of the Year Award in 2022 - our first year entering the awards.

Agenda Day One - Wednesday 6th March 2024 [GMT]

8:45 AM PRESENTATION: INSIGHTS FROM THE CONTACT CENTRE OF THE YEAR: DELIVERING CUSTOMER EXCELLENCE THROUGH EMPLOYEE ADVOCACY & ESAT MEASUREMENT

From opening their doors in 2019 with only 35 colleagues and their culture statements in hand, Ocado’s Customer Hub was very much in its infancy when being awarded Contact Centre of the Year. So, how did they achieve this when up against contact centres that had been operating for decades? The short answer: their people. Despite having grown their FTE count at a colossal rate, their culture statement “always be curious, bring your best self and challenge what’s possible” remained front of mind for all. With an average NPS score of 47, CSAT score of 79% and FCR at 87%, it’s clear what prioritising employee happiness can do for customers. By encouraging meaningful career paths, surveying employees regularly and adapting the interview process to allow candidates to immerse themselves into their future role, Ocado’s ESAT score is at a steady and respectable 8.5. In this session, Paul will unveil insights on how Ocado built a strong culture that earned them such prestigious recognition in record time.



Check out the incredible speaker line-up to see who will be joining Paul.

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