NatWest acquired Rooster Money and have grown from 27 to 100 employees, and 30,000 to 500,000 customers within just a couple of years. Not only does this demonstrate the power of acquisition, but also highlights how critical it is to keep the customer at the heart of every decision made.  

With a customer base made up largely of children and their parents managing their accounts, building trust and loyalty is mission critical to the success of the business in the long term.  

In this session, you will:  

• Understand how Kevin’s team kept the customer at the heart of this major acquisition, through the tough integration of data, programme management and people to unlock lifelong loyalty among their customer base.  
• Learn how NatWest Rooster Money connect and engage with their customer base in unique ways, creating “First Money Memories” and a “Pocket Money Index”.  
• Discover why NatWest as an organisation transformed their thinking from wanting to be the “biggest bank” to the “best bank” and how this has impacted their culture.