There is plenty of noise in the market around the rise of Gen Z and Alpha through both the consumer base and workforce, but did you know the number of over 65’s will double by 2050? What will it mean for your business if you don’t understand and cater to such a large portion of your customer base?  

In this session, Janis Thomas, Managing Director at Look Fabulous Forever will equip you with the tools you need to empower your team to build true customer personas, ensuring you engage properly and cement customer loyalty across all demographics of your customer base.  

As well as this, the importance of age diversity in the workplace will be revealed as the industry continues to ensure their customer service department accurately reflects their consumer base.