Sarah Williams

Chief Customer Experience Officer Westminster City Council

Sarah Williams is a seasoned CX professional with over two decades of experience in Customer Service, Strategic Planning and Organizational Leadership. A Head Judge for the national Contact Centre Awards and as the Chief Customer Experience Officer at Westminster City Council, Sarah leads a dedicated team of CX professionals in ensuring that residents, businesses and visitors receive the highest level of service.

With a passion for innovation and commitment to excellence, she drives CX initiatives to enhance the customer journey, streamline processes and implement cutting-edge technologies to meet the evolving needs of the community. Sarah’s collaborative approach fosters strong partnerships both internally and externally, driving positive outcomes and continuous improvement. With her passion for putting the customer first, Sarah is instrumental in shaping Westminster City Councils reputation as a responsive, customer-centric organisation.