Jen Hobbs

Digital Director – Experience & Development The AA

Tuesday 13th May 2025 - Summit Day 1

3:35 PM PANEL DISCUSSION: DIGITAL FIRST, HUMAN ALWAYS: PRIORITISING PEOPLE IN TRANSFORMATION

  • Empower your teams to champion transformation by demonstrating how digital tools enhance their capabilities and future-proof their roles.
  • Foster a culture of collaboration and resilience by equipping your teams with the tools and mindset needed to navigate transformation with confidence.
  • Prioritise customer connection by balancing technology with empathy, ensuring every interaction - digital or human - feels personal and meaningful.

Check out the incredible speaker line-up to see who will be joining Jen.

Download The Latest Agenda