Jen Brown

Director, Marketing Consultancy Engaging Interactions

Jen Brown is Senior Director of International Marketing with over 20 years of experience in delivering product and service marketing programs. Well-versed in the B2B technology industry, Jen has worked for companies providing solutions for IT, cyber security and martech.

Jen is a passionate advocate for diversity, equality, and inclusion, and believes that encouraging more women to pursue rewarding careers in Science, Technology, Engineering and Mathematics (STEM) will be crucial to solving the industry’s gender gap.

Wednesday 14th May 2025 - Summit Day 2

10:55 AM PANEL DISCUSSION: DISMANTLE SILOS & EMPOWER TEAMS TO DRIVE EXCEPTIONAL CUSTOMER SUCCESS

  • Overcome the barriers of hiring, onboarding, and retention that often plague the service industry, and discover strategies for creating lasting employee engagement.
  • Develop clear, motivating career paths that inspire your employees to see themselves as integral, long-term contributors to your organisation’s success.
  • Empower both internal and outsourced teams with the autonomy to make impactful decisions, fostering a culture of ownership and accountability at every level.

1:35 PM PANEL DISCUSSION: DELIVERING LONG-TERM VALUE THROUGH ENGAGEMENT INITIATIVES

  • Explore how companies are tackling fragmented customer data and building engagement strategies that nurture leads, drive retention, and stand out in competitive markets.
  • Learn how to leverage AI, behavioural science and customer-centric insights to anticipate customer needs and deliver value at every touchpoint.
  • Discover successful engagement tactics such as personalised campaigns, tailored messaging, and other innovative touchpoints that drive meaningful connections and long-term loyalty.

Check out the incredible speaker line-up to see who will be joining Jen.

Download The Latest Agenda