Francesco Federico

Global Chief Marketing Officer S&P Global Ratings

Francesco is a visionary intrapreneur with over 15 years of experience in steering product development and commercialization across a spectrum of industries. His role as a transformational leader has catalyzed business acceleration for Fortune 200 brands across the globe. Francesco's expertise spans product management, marketing, and technology, underpinning his success in building and nurturing high-caliber teams across Europe, Asia, and the United States.

Francesco's early work in artificial intelligence, especially its use in legal practices while he was reading law, laid the foundation for his innovative career. Presently, as the Global Chief Marketing Officer at S&P Global Ratings, he is instrumental in enhancing the company's brand presence, amplifying content and solution awareness, and stimulating demand.

Francesco's career is adorned with digital milestones that have pivoted major brands to the forefront of their industries. Noteworthy achievements include the launch of Vodafone's inaugural self-care mobile application MyVodafone and the deployment of a pioneering real-time dynamic pricing algorithm on Acer's e-commerce platform. His tenure at JLL was marked by a remarkable revenue surge—from doubling it to over $16 billion within seven years—attributable to his strategic overhaul in sales, marketing, and digital product spheres, emphasizing change management and people development.

Beyond the professional world, Francesco resides in West London, where he indulges in his passions for the culinary arts, aviation, and hiking, enriching his personal and professional life with diverse perspectives and experiences.

Summit Day Two: Wednesday 15th May 2024

8:50 AM PANEL DISCUSSION: GENERATIVE GAMBLE: THE BOLD RISKS & BRILLIANT REWARDS IN CUSTOMER CARE INNOVATION

  • Unravel the challenges faced, strategic decisions made and the risk evaluation and ongoing management required for Generative AI
  • Discover the practical steps and considerations involved in implementing generative AI in customer care, including technology selection, training, and integration into existing service frameworks
  • Hear more on the gains for business transformation, differentiation in the market, and sustained competitive advantages in the evolving landscape of customer management

Check out the incredible speaker line-up to see who will be joining Francesco.

Download The Latest Agenda