Claudia Nicholls-Magielsen

Chief Customer Officer Simplyhealth & Denplan

Claudia Nicholls is a seasoned executive known for her leadership across Customer Service, Sales & Marketing. In her role as Chief Customer Officer at Simplyhealth & Denplan, she has been instrumental in driving growth by not only acquiring new customers but also ensuring exceptional experiences for existing ones. Her focus on creating effortless and seamless end-to end customer experiences underscores her commitment to customer satisfaction.

With a diverse background in digital transformation and customer led turnaround, Claudia has accrued valuable experience in industries, including fintech, retail, publishing and FMCG. Her career journey reflects a trajectory from marketing to innovation and sales, culminating in her current position as strategic, customer-focused commercial leader. This evolution showcases her versatility and adaptability in navigating dynamic business landscapes.

Claudia’s academic foundation includes studying business administration at Erasmus University in the Netherlands, her home country. This educational background likely contributed to her strategic mindset and business acumen.

Her passion for purpose brands and people reflects a broader commitment to values-driven leadership, aligning business goals with a positive impact on society.

As a bit of a polymath, Claudia brings a multifaceted skill set to her leadership role combining marketing expertise, innovative thinking, and a strategic approach to customer relations. Her international experience and educational background contribute to a well-rounded perspective that is valuable in the ever-evolving business landscape.

Summit Day One: Tuesday 14th May 2024

4:50 PM PRESENTATION: THE WORLD’S FIRST KNOWLEDGE-BASED GENERATIVE AI USE CASE: HOW SIMPLYHEALTH ARE RESOLVING 30% OF CALLS THROUGH AI & MOVING MOUNTAINS IN SERVICE TRANSFORMATION

When Generative AI first exploded onto the scene, the majority watched and waited in anticipation. Meanwhile, the SimplyHealth team were diving straight into the deep end.


Now, the purpose brand are reaping the first mover advantage rewards. In this session, we’ll hear about the remarkable service journey of SimplyHealth who, within a year, transitioned from an analogue business to adopting an omnichannel model, incorporating conversational AI, and exploring diverse areas of automation.


Join this session to hear the advice we’ve all been waiting for: the risks, transformative benefits and advice on overcoming challenges in your Gen AI and digital transformation journey, including stakeholder management, maintaining customer trust and addressing employee concerns.

Check out the incredible speaker line-up to see who will be joining Claudia.

Download The Latest Agenda