The #1 UK Event for Progressive Customer Engagement, CX, and Digital Service Leaders

12 - 14 May, 2025 | Allianz Stadium, Twickenham, London

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Ben Dales

Head of Digital Marketing Persimmon Homes

Ben is Head of Digital Marketing for Persimmon Homes where he heads up the optimisation and growth of all the companies digital channels. With over a decade of experience in shaping data-driven strategies that drive business growth, Ben is constantly exploring new ways to enhance lead generation and conversion through advanced marketing technologies. He is committed to leveraging digital tools and strategies to maximise ROI whilst always delivering the best possible experience for users.

Wednesday 14th May 2025 - Summit Day 2

11:05 AM PANEL DISCUSSION: DELIVERING LONG-TERM VALUE THROUGH ENGAGEMENT INITIATIVES

Explore how companies are tackling fragmented customer data and building engagement strategies that nurture leads, drive retention, and stand out in competitive markets.
Learn how to leverage AI, behavioural science and customer-centric insights to anticipate customer needs and deliver value at every touchpoint.
Discover successful engagement tactics such as personalised campaigns, tailored messaging, and other innovative touchpoints that drive meaningful connections and long-term loyalty.

Check out the incredible speaker line-up to see who will be joining Ben.

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