WELCOME TO THE CCW UK SUMMIT

11-13 May 2026 | Novotel London West, UK

View the 2026 Agenda

Partnership Opportunities

Alex Hornby

Commercial & Customer Director Northern

Wednesday 13th May 2026 - Summit Day 2

2:00 PM ROUNDTABLE E: BRINGING CUSTOMER EXPERIENCE TO LIFE: COMBINING DATA AND ON-THE-GROUND INSIGHTS

Data tells you what customers do, but real interactions tell you why. This session explores how blending analytics with real frontline observation creates richer understanding, better organisational alignment, and more meaningful CX improvements.

• Explore how firsthand customer experience complements data to drive meaningful CX improvements

• Discover strategies for embedding a customer-first mindset across complex operations

• Uncover ways to turn CX insights into growth opportunities while aligning stakeholders and teams

Check out the incredible speaker line-up to see who will be joining Alex.

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