Matthew Dijkstra

Matthew Dijkstra

Chief Customer Officer Vitality
Matthew Dijkstra

Executive Exchange Day One

11:45 AM CUSTOMER AT THE CORE: PUTTING PURPOSE INTO PRACTICE

In today’s era of rapid change, it’s easy for customer-centricity to become a buzzword. This session will explore how leaders can ensure the customer genuinely sits at the heart of every decision – from product design and digital investments to service delivery and cultural transformation.

• Embed customer-first thinking across the entire business ecosystem, not just frontline service

• Balance commercial priorities with customer trust, loyalty, and long-term value

• Create the right culture and mindset so that every function – from product to operations – feels accountable for the customer experience

• Lead through disruption without losing sight of what matters most: the human at the centre of the journey


Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda

In Partnership With:

CCW Europe Digital

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