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Explore the attendee profile from CCW Europe Summit 2025 - a sample of the brands and leaders who joined us in Amsterdam for Europe’s premier customer contact and CX event. The 2025 attendee list showcases the organisations and job titles represented across industries, highlighting the seniority and diversity of the community that makes CCW Europe the region’s most influential CX gathering. 

CSAT and NPS remain the backbone of many CX strategies, but they only tell part of the story. While widely adopted, these metrics capture moments in time rather than the full customer journey, leaving organisations without the insight needed to drive meaningful change.

This infographic reveals what today's CX leaders are really measuring, and where critical gaps are holding back smarter, more value-driven decision making.

What's inside:

• The most widely tracked CX metrics across perception, performance, and growth
• Why sentiment metrics alone fail to guide transformation and investment T
• he missing link between CX measurement and commercial outcomes
• How leading organisations are shifting towards predictive, value-led CX

Rethink what you measure, and unlock smarter CX strategy.