[Masterclass] Creating Value through Agentic AI: A Step-by-Step Framework

The discourse around agentic AI is everywhere. A technology understood by few, implemented by fewer – its meaning often stretched, misunderstood, or oversold.

Here, Rômulo Luzia brings a practitioner's perspective to what agentic AI really is, where it delivers tangible value, and what is required to put it into production. Moving beyond theory, we dive into the architectural, design, and organisational choices that determine whether this emerging model of automation drives meaningful outcomes – or falls short of its promise.

What You'll Learn:

• How to distinguish true agentic systems from over-engineered automation
• Where agentic AI is ready to create value (and where expectations need recalibrating)
• The critical early decisions that shape success or stall progress before it starts
• How design directly influences customer and business performance
• What separates AI that delivers insight and growth from AI that simply deflects demand

Why Watch:

This is a session for leaders who need clarity, not more noise. If you're shaping your agentic AI strategy, building the case for investment, or evolving from pilots, this episode will give you a grounded, experience-led view of what works, and, crucially, what breaks.

You'll leave with a sharper lens on where to focus, how to avoid costly missteps, and how to turn agentic AI ambition into measurable impact.