Conference Day Two - Wednesday, 11th October 2023 [CET]

7:45 - 8:30 REGISTRATON & NETWORKING BREAKFAST

8:30 - 8:35 CHAIRPERSON’S OPENING REMARKS

8:35 - 9:10 PANEL DISCUSSION: THE LOYALTY BLUEPRINT: HOW TO UNIFY YOUR ORGANISATION IN IMPLEMENTING EFFECTIVE CUSTOMER RETENTION STRATEGY

Cathleen Doorenbosch - Vice President, Customer Care, Bumble
  • Identifying pain points and signs of churn, and implementing a strategy to tackle it  
  • Creating personalised experiences and interactions that foster engagement loyalty 
  • Measuring the effectiveness of relationship building between the brand and the customer 
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Cathleen Doorenbosch

Vice President, Customer Care
Bumble

9:10 - 9:45 PANEL DISCUSSION: SCALING ENGAGING PERSONALISED SUPPORT THROUGH CONVERSATIONAL AI

  • Understanding customer intent to deliver effective authentic conversations 
  • Striking a balance between efficiency and quality customer service and seamlessly managing the human-bot transitions 
  • Empowering agents to deliver efficient engagement and resolution across different touchpoints 

9:45 - 10:10 PRESENTATION: ADAPTING TO CRISIS: REVOLUTIONISING HUMANITARIAN ASSISTANCE THROUGH DIGITAL SOLUTIONS

Join us for a session that dives into consumer trends, crisis response, and digital innovation. In the last 4 years, we've built enterprise-level communication platforms, delivering services, information, and humanitarian aid across 35 crisis-affected nations. There are more than 108 million people forcibly displaced today, and at least 70% owning mobile phones, can now be reached more efficiently than ever before. Discover our journey of change, where traditional models were flipped to digital, and learn how enterprises can adopt non-profit principles by prioritizing tech essentials. This session will provide a practical guide to effectively using technology and applying non-profit lessons to drive success in enterprises. 

10:10 - 10:15 DEMO-DRIVE PRIZE DRAW

10:15 - 10:55 REFRESHMENTS & NETWORKING DRIVE

 

TRACK E: OPERATIONAL AGILITY

11:00 - 11:40 PANEL DISCUSSION: SURVIVING THE SURGE: LESSONS IN REDUCING WAIT TIMES AND MANAGING SERVICE PEAKS IN CRISIS
  • Learn to plan for and manage unexpected spikes in demand for your products or services 
  • The role of technology in streamlining operations 
  • How to develop a crisis management plan  

 

TRACK E: OPERATIONAL AGILITY

11:45 - 12:15 PRESENTATION: CRACKING THE INNOVATION CODE

Learn how to approach projects with a high degree of innovation and uncertainty. KPMG shares the approach and lessons learned in building a transformative solution for the health sector – The Health Flow Optimizer. See how Oslo University Hospital used this approach and ServiceNow to approach their two largest business challenges: how to do more with less, and how to decrease last minute cancellations. 

TRACK E: OPERATIONAL AGILITY

12:20 - 12:45 PRESENTATION: THE HIGH COST OF EFFORT: WHY REDUCING CUSTOMER & EMPLOYEE FRICTION SHOULD BE YOUR #1 PRIORITY

·      Make the link between high value employee interactions and retention

·      Learn how to identify and eliminate friction points in your CX strategy

·      Create a link between effortlessness, customer satisfaction, and business growth


TRACK F: OMNICHANNEL OPTIMISATION

11:00 - 11:40 PANEL DISCUSSION: ON THE JOURNEY TO ACHIEVING OMNICHANNEL EXPERIENCE: LESSONS LEARNT FROM CHANNEL STRATEGY AND IMPLEMENTATION
  • The role of data and analytics in identifying potential failure points in CX 
  • Best practices for identifying and addressing customer experience issues quickly and effectively 
  • The role of experimentation and agile in reducing the impact of service failure 

TRACK F: OMNICHANNEL OPTIMISATION

11:45 - 12:15 PRESENTATION: TURNING YOUR CX VISION INTO REALITY
  • Tips to initiating a successful CX program, whether you’re getting back on track or just getting started 
  • How to overcome common challenges organizations face when trying to enhance CX 
  • Breaking down internal silos to gain a comprehensive view of the customer 

TRACK F: OMNICHANNEL OPTIMISATION

12:20 - 12:45 PRESENTATION: LESS OMNI-CHANNEL, MORE OPTIMAL-CHANNEL

·      Defining the best channels for both customers & business

·      All project phases from the initial evaluation and auditing across key business markets, from service design, to test and deployment

·      How to approach the global messaging strategy to combine widespread technology use cases and real-time business needs 


TRACK G: AUTOMATION, AI & DIGITALISATION

11:00 - 11:40 PANEL DISCUSSION: THE DO’S AND DONT’S OF DIGITAL TRANSFORMATION FOR CUSTOMER EXPERIENCE

·      Focus on the customer experience and how digital transformation can improve it

·      Ensure you’re integrating customer feedback and involving with appropriate training throughout the process

·      Prioritise the human touch, cross-functional collaboration and alignment across departments

TRACK G: AUTOMATION, AI & DIGITALISATION

11:45 - 12:15 PRESENTATION: A ROADMAP TO BUILDING AN AI-FIRST CONTACT CENTRE
  • AI as a means to an end
  • Step-by-step launch plan
  • Agent productivity and customer experience

TRACK G: AUTOMATION, AI & DIGITALISATION

12:20 - 12:45 PRESENTATION: GETTING DIGITALISATION RIGHT

·      Why digitalisation projects fail and how Shell’s approach differed



TRACK H: EMPLOYEE ENGAGEMENT

11:00 - 11:40 PANEL DISCUSSION: FACILITATING INNOVATION TO DELIVER A COMPETITIVE EDGE THROUGH DIGITAL STRATEGY, LEADERSHIP AND MODERN WAYS OF WORKING
  • Adapting traditional legacy organisations to become competitive in the digitalised environment 
  • Setting up teams, building structure and cutting through the noise of modern methodologies 
  • Finding balance to deal with resistance to change 


TRACK H: EMPLOYEE ENGAGEMENT

11:45 - 12:15 PRESENTATION: THE AGENT EXPERIENCE: WHAT’S IMPORTANT IN A CHANGING LANDSCAPE?

As customers demand more, AI ushers in a new wave of automation, and a post pandemic reality sees even Zoom return to the office, the agent experience should remain top of the agenda. We're going to look at what motivates agents, what's really important, and what challenging new thinking can be brought to improve outcomes for businesses and agents alike. 

TRACK H: EMPLOYEE ENGAGEMENT

12:20 - 12:45 PRESENTATION: FROM MINORITY TO MAJORITY – ARE YOU GEN-Z READY?
  • Embracing diversity to future-proof your digital transformation ambitions 
  • Martech as the perfect starting point to shift mindsets in your organisation 
  • How prioritising DE&I can help you adapt to the realities of a modern workplace and marketplace 
  • What you need to nourish cross-generational and cross-cultural collaboration so your teams reach their full potential 


12:50 - 13:50 LUNCH


INTERACTIVE DISCUSSION GROUP (IDG) SESSIONS

START-UP & SCALING

13:50 - 15:30 IDG AA: TEACH A MAN TO FISH: HOW A SMALL CUSTOMER SUCCESS TEAM CAN MAKE A BIG IMPACT THROUGH CUSTOMER-CENTRICITY

START-UP & SCALING

13:50 - 14:50 IDG BB: WHAT YOU CAN EXPECT FROM YOUR SERVICING JOURNEY AS YOU SCALE

START-UP & SCALING

13:50 - 14:50 IDG CC: CRISIS LEADERSHIP IN SERVICE OPERATIONS: DRIVING ENGAGEMENT FOR SUPPORT OF TODAY AND THE FUTURE OF TOMORROW

LARGE-SCALE ENTERPRISE

13:50 - 14:50 IDG EE: KEY CONSIDERATIONS FOR APPROACHING A LARGE-SCALE DIGITAL TRANSFORMATION IN A LEGACY ENVIRONMENT

LARGE-SCALE ENTERPRISE

13:50 - 14:50 IDG FF: CAN LARGE ENTERPRISES BRING BACK THE LOVE FOR CUSTOMERS? LESSONS LEARNED FROM CX AT SCALE

LARGE-SCALE ENTERPRISE

13:50 - 14:50 IDG GG: HOW TO IMPLEMENT SCALED AGILE IN PRACTICE

THE FUTURE OF CX

13:50 - 14:50 IDG II: NAILING HYPER-PERSONALISATION IN THE AGE OF AI AND FIRST-PARTY DATA

THE FUTURE OF CX

13:50 - 14:50 IDG JJ: VoC 2.0: BEYOND THE SURVEY

THE FUTURE OF CX

13:50 - 14:50 IDG KK: HOW TO CREATE FULLY TAILORED VIP CUSTOMER SERVICE EXPERIENCES WITH GENERATIVE AI

(Please choose ONE to attend) 

14:55 - 15:35 PANEL DISCUSSION: DRIVING CUSTOMER-CENTRICITY MINDSET CHANGE

  • What does a ‘customer-centric’ culture actually mean and how can you ensure it’s embedded in your organisation through upskilling your workforce   
  • Exploring the role of technology in enabling customer-centricity, from using data analytics to personalising customer interactions 
  • Strategies for overcoming organisational barriers to customer-centricity, such as resistance to change and siloed departments – how to effectively “close the loop” internally? 

15:35 - 16:05 REFRESHMENTS & NETWORKING DRIVE

16:10 - 16:30 PRESENTATION: THE LEADERSHIP OF CUSTOMER-CENTRIC DECISION-MAKING AT SCALE

  • Setting up a scalable customer strategy 
  • How to define the right commercial opportunities and identify potential customer pain points 
  • Common bottlenecks and how to bypass them 


16:30 - 16:55 IN CONVERSATION WITH A CXO: HOW TO DELIVER IMPACT THROUGH YOUR CX AND MAKE THE MOST OF THE OPPORTUNITIES PRESENTED BY TECHNOLOGY

 In this interactive session, you will get a chance to reflect on the core discussions over the past three days and learn what you need to deliver a great CX to make sure your technology investment makes an impact. You will cover how to: 

 

  • Identify and establish the value of CX to your organisation  
  • Create clarity on your customer culture through consistency and accountability 
  • Understand the right measurements for your business 
  • Empower your people to innovate through experience design, data and insight  

16:55 - 16:55 END OF CONFERENCE