Turning Customer Centricity into a Business Differentiator

Turning Customer Centricity into a Business Differentiator

Creating great customer experiences means putting your audience at the centre. It's challenging but crucial. Leaders often struggle with transformation, risking reputational damage. Successful examples, driven by vision and agility, are emerging. Abdul Khaled, Head of Digital at E.ON Next, shares how he stays customer-centric, uses data, and integrates AI.

Inside this report:

  • Steps to become customer-centric
  • Overcoming branding challenges
  • Enhancing experiences with data
  • Balancing human and AI customer service
  • Training AI to represent the brand
  • Future trends in customer experience