In today’s digital-first landscape, delivering consistent, tailored experiences is crucial for all brands, whether B2C or B2B. Being present with the right touchpoint at the right time is essential, as any missed expectations can erode brand trust and loyalty. With 96% of consumers saying a negative experience affects their return likelihood, and 12% willing to switch brands after just one poor interaction, CX leaders must prioritise seamless, valuable experiences. This piece explores how AI-powered search and content recommendation platforms can help brands meet these demands and drive meaningful business outcomes.