Every extra login screen, every OTP text, every call to the contact centre is a moment a customer can drop off. Since 2017, itsme has closed that gap for countless Belgian organisations, including banks, insurers, telcos and utilities companies. How? By replacing separate logins, forms and calls with one identity check customers already trust.
Today more than 8 million people use itsme across 20+ sectors, for identification, login, transaction approval, qualified electronic signature and data sharing, generating over 50 million actions a month. The same identity check follows the customer from app to web to phone call, so nobody has to prove who they are twice in the same conversation. Brands that offer itsme are rated meaningfully higher on trust and ease of doing business than those that don't.
In 2026, itsme brought that track record to the Netherlands, a market where confirming who a customer is still usually means a form, a phone call, or a photo of an ID card. Accepted in 32 European countries, itsme gives CX leaders one identity layer that removes friction without compromising security.