The #1 European event series for progressive
contact centre, CX and digital service leaders

06 - 08 October, 2025 | The Passenger Terminal & Mövenpick Hotel Amsterdam City Centre

Stijn Bannier

Global Product Director .COM, App & Consumer Services adidas

Stijn Bannier is a product leader with a proven track record of driving transformative change and engaging customers. As the Global Product Director at adidas, Stijn leverages extensive experience, among others from Air France-KLM and the University of Brussels, to lead high-performing teams and deliver innovative solutions. Outside of work, Stijn is also keyboard player in the punk rock band Sparrow Falls and the stoner band 22AD, with which he has toured through Europe.

Conference Day One - Tuesday, 8th October 2024 [CET]

11:00 PANEL DISCUSSION: NAVIGATING THE PEAKS AND PITFALLS OF CUSTOMER SERVICE TRANSFORMATION

  • Hear first-hand from leaders who have spearheaded large-scale customer service transformations in their organisations  
  • Learn how a relentless focus on customer and employee experience can help simplify the complexities of enterprise-wide transformation  
  • Explore how cloud and AI can help optimise operations, enhance agent performance, and drive business growth 


12:15 PRESENTATION: GROWTH STRATEGIES AT SCALE, DELIVERING DIGITAL FIRST CX WITH CLOUD-ENABLED INNOVATION

  • Discover how leading organisations are using the cloud to rapidly and effectively scale customer care operations and deliver personalised experiences across channels 
  • Learn how cloud and AI technologies are making it easier for companies to develop self and assisted service experiences that delight customers and improve first-contact resolution 
  • Explore strategies for aligning customer service transformation with broader business goals and driving innovation to better serve customers in the digital age 

Check out the incredible speaker line-up to see who will be joining Stijn.

Download The Latest Agenda