Siegfried Schallenmueller

Head of Digital Innovation, EMEA Commercial Amazon Web Services

Siegfried Schallenmueller (Siggi) is a customer experience enthusiast. He joined Amazon Web Services in 2019 building the innovation advisory team in EMEA, now leading the digital innovation program in EMEA with focus on key themes as Customer Centricity, Digital Eco-System Innovation and Data Monetization. Prior to Amazon Web Services he held senior management roles with major system integrators. Human and Digital Customer experience design has always been his passion in B2C and B2B environments, working with leading retailers on personalized 1:1 e-commerce malls, building early Customer Service solutions for SmartTVs or IoT enabled service strategies. Siggi is a recognized expert and speaker on Customer Experience (CX) and co-author of NTT’s Global CX Benchmark Report. He lectures at various business schools on new ways of working and Customer Relationship Management. Since 2020 Siggi heads the HLG Group on Customer Centricity with CBCommerce, a pan-EMEA community of leading retailers.